Lelo - Founder 

My journey into haircare started with a problem I needed to solve. It was 2021, during the height of Covid in South Africa, when I gave birth to the most beautiful girl in my world—Miss AM. The moment I saw her, I was in love.

Fast forward just three months, and my hair began to shed—badly. It was postpartum hair loss, worsened by stress. I tried everything I knew: every protective style in the book, vitamins, shea butter, moisturisers—you name it. Nothing worked. My texture had changed, my strands were dry, and even combing became a challenge. I showed my hair all the love and care I could, but still, it kept falling out.

Eventually, I made the bold decision to cut it all off and start fresh—from the roots up. That moment became the beginning of something new: not just a hair journey, but a calling to create solutions that actually work for hair like mine.

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​ The Fresh Start...

I started over with no hairline, a tender scalp, and a lot of questions. Around the same time, I noticed that my daughter’s baby pattern hair loss wasn’t just the usual shedding—it went deeper. By 6 months, we had shaved her head, but it took another 2 months before her hair even started to grow back. That was a rude awakening for me.

Determined to find a solution, I turned to the raw ingredients I had at home. I started mixing, experimenting—some formulas failed, some gave me hope. After 6 months of trial and error, I finally created what would become Miss Morning Haircare. We tested it on our family and friends, and the results were real: consistent use, combined with protective styling and low manipulation, led to visible growth and healthier hair.

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